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Email Marketing Fundamentals | Exclusive Offer from AppSumo

Email Marketing Fundamentals | Exclusive Offer from AppSumo

 

Sometimes email simply feels soooo 90’s or simply spam.

But the reality is… Email advertising and marketing is likely one of the high, if not THE high handiest on-line advertising and marketing channels that exist right this moment (sure, even in 2021!). So efficient that you simply’re leaving cash on the desk.

Why? Here are some causes:

Penetration fee – greater than 90% of web customers have an email handle they usually use it each day. It’s private, much less noisy and folks have a tendency to return again to older emails. Furthermore, an inventory is one thing you personal, not like being trusted a third social gathering (a FB web page for instance).

I’ve created and managed 1000s of email campaigns and right this moment I need to share with you the most effective practices to get it proper (as a result of leaving cash on the desk is just too good to be true, you clearly must do it effectively!).

We’ll begin with the “before” stage – earlier than individuals open your email: sender, topic line, preview, we’ll then transfer to the “during” – the best way to get individuals to care about your email’s content material after which the “after” stage – the best way to study out of your outcomes. I’ll then present you the best way to develop your record, the best way to create campaigns on 2 fashionable email advertising and marketing platforms and the best way to keep away from touchdown on the spam.

If you’re a small enterprise proprietor who’s doing issues her/himself, a marketer who wants fine-tuning – this one is for you!

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