When it comes to sales copy, you can pretty much toss out the normal rules of editing.
In fact, the number one bullet point in this guide is: “Ignore the rules of grammar for sales copy.”
So when it comes to editing, you need to edit to persuade.
You need to edit for impact.
This guide is a condensed version of editing books, articles, and other tips and tricks I have picked up along the way.
Even if you only implement 1-2 of the suggestions in this, I honestly believe it could make the difference in getting the sale — making the low price a no-brainer.
If not, shoot me a note and I will send you a full refund and you can keep the material, no questions asked.
A Notion (web) based guide that includes 6 sections:
1. Top Level Editing Ideas
2. How to Help Customers Decide to Dive Into Your Copy
3. Editing for Clarity
4. How to Keep Prospects Reading
5. How to Punch up the Copy
6. Injecting Hidden Psychology
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