Video, end to end
Tutorials, demos, walkthroughs, overviews, explainers, launch videos, and short-form clips — scripted, recorded, and edited in-house.
About
Jorge Aguilar — the creator who makes software click.
Founder of SaaS Master. Since 2019 I've produced 800+ software videos for 200+ brands — helping SaaS, AI, and WordPress companies get their product seen, understood, and chosen, in English and Spanish.
800+
Software videos created
200+
Brands worked with
Since 2019
Covering SaaS, AI & WordPress
EN & ES
English & Spanish delivery
A real audience
800+ videos published to a YouTube channel followed by people who actively choose software — the buyers SaaS companies want in front of.
Builder's perspective
Also builds web apps, SaaS MVPs, WordPress products, and Chrome extensions — so the videos come from someone who understands the product.
English & Spanish
Content and communication in both languages, reaching a wider software audience than English-only creators.
Software is often better than the way it's explained. I started SaaS Master to close that gap — taking products that are hard to describe in a meeting and turning them into videos that make the value obvious in the first thirty seconds.
Since 2019 I've made more than 800 videos for over 200 brands: tutorials, product demos, walkthroughs, and explainers for SaaS, AI, and WordPress companies. I produce two kinds of work — videos published on the SaaS Master channels for brand discovery, and client-owned videos made for a company's own website, YouTube, onboarding, help center, and ads.
Because I also build software myself, I understand dashboards, permissions, integrations, APIs, automations, and pricing — so your workflows get explained accurately, not glossed over. Independent editorial reviews on my channel are always my own opinion; paid client production is clearly separate.
Working in both English and Spanish means the same product can reach two of the largest software audiences in the world from one production partner. Whether you need a single explainer or an ongoing library of tutorials, the aim is the same: make the product obvious, credible, and easy to say yes to.
What I create
One partner for the full range of software video — pick a single format, or build a library over time.
Tutorials & how-tos
Step-by-step videos that teach users how to actually use a feature — the content that reduces support tickets and drives adoption.
Product demos & walkthroughs
Clear tours of the product for websites, sales, and onboarding — showing what it does and why it matters, without the fluff.
Explainers & overviews
Short, sharp videos that make an abstract product easy to grasp in the first thirty seconds — ideal for landing pages and ads.
Launch & feature videos
Announcement videos for a new product, release, or update — built to travel across YouTube, social, and email.
Short-form clips
Vertical Shorts, Reels, and TikToks cut for reach — the same product story sized for feeds and discovery.
Software & product builds
Beyond video: web apps, SaaS MVPs, WordPress products, and Chrome extensions — so I understand the thing I'm filming.
Who I work with
Software teams that need their product understood — from solo founders to established brands and the agencies serving them.
SaaS companies launching or explaining a product
AI tools that need the value shown, not just described
WordPress plugin & theme makers
Hosting, dev-tool, and infrastructure products
Agencies needing white-label video production
Founders who want a real audience of software buyers
How working together works
A simple, predictable process — from first call to final files you own.
1
Discovery
You share the product, the audience, and the goal. I get access to a demo or account so I can learn it properly.
2
Script & plan
I write a script and shot plan focused on the outcome you want — adoption, sign-ups, fewer support tickets, or reach.
3
Record & edit
Scripted, recorded, and edited in-house in English or Spanish, with clean visuals and accurate product detail.
4
Review & deliver
You review, I refine — two rounds of revisions included — then you get the final files to own and use anywhere.
A creator who understands the product behind the screen recording.
I don't approach software video as generic content production. I work with SaaS, AI, WordPress, workflows, automations, integrations, dashboards, APIs, and product education every week. That means the video can explain the product accurately before it tries to make it look impressive.
Editorial content and paid production are separate.
Independent reviews on SaaS Master reflect my own editorial opinion. Paid client-owned production is clearly scoped as production work for the company's own website, channels, campaigns, onboarding, help center, or product education.
Let's make your product click.
Request a tutorial, an explainer, or a full video package — and turn "what is this?" into your next customer.