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Notes on making software understood.

SaaS video strategy, product education, and what actually works when explaining software — long-form and short-form.

Abstract illustration of AI agents coordinating business workflows

Jun 5, 2026 · 7 min read

AI Agents Are the New Employees: How Small Software Teams Run on Autopilot in 2026

AI agents have gone from demo to digital coworker. Here's how small SaaS teams use agentic AI for support, sales, and admin in 2026 — and where humans still need to hold the keys.

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AI Search

Jun 2, 2026 · 8 min read

GEO Is the New SEO: How to Get Your SaaS Recommended by ChatGPT and Gemini

AI assistants now answer the questions your buyers used to Google. Generative Engine Optimization (GEO) is how your SaaS becomes the answer. A practical playbook for 2026.

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Server rack illustration with open-source AI tool logos

Self-Hosting

May 29, 2026 · 7 min read

The Self-Hosted AI Stack: Own Your Tools, Own Your Data in 2026

Subscription fatigue meets privacy concerns: why founders are self-hosting open-source AI tools on a $10 VPS — and the exact stack to start with in 2026.

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Split illustration of AI-generated video versus human creator video

Video Marketing

May 24, 2026 · 6 min read

AI Video Is Everywhere — So Why Do Human Product Videos Convert Better Than Ever?

AI can generate a product video in minutes in 2026. Buyers can tell. Here's what AI video tools are great at, where they fail for SaaS, and the hybrid workflow that wins.

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WordPress

May 18, 2026 · 6 min read

WordPress + AI in 2026: The Plugins and Workflows That Actually Move the Needle

WordPress powers 40% of the web, and AI is being bolted onto every corner of it. Here's what's actually worth installing in 2026 — and the AI features that are still noise.

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Decision framework diagram for evaluating AI tools

Strategy

May 14, 2026 · 6 min read

Stop Buying AI Hype: A Founder's Framework for Tools That Pay for Themselves

Most AI subscriptions die unused after month two. This 5-question framework separates AI tools that compound from expensive demos — before you enter a credit card.

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